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In the past TFWA has sought to carry out its business responsibly by reducing the environmental impact of its events – including paperless pre-registration and online publishing of its event Guides and Diaries – and by strengthening its ties to social causes and charitable projects, through TFWA Care.

At the annual TFWA World Exhibition in Cannes, TFWA increased its sustainability efforts. The issue was centre stage again at the conference, with Havas Media UK chairman Lord Alan Watson explaining how consumers increasingly demand sustainability credentials from their brands.